Edward Topol | YOUR MISSION, Mrs. SAAR!

An open letter to Mrs. Geula Even-Saar,

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Wife of the Israeli Foreign Minister

Dear Geula,

I am writing to you as a colleague and fellow journalist. Today it is common knowledge that Israel is not only losing the information war to its enemies, we are not even fighting it. Meanwhile, the 21st century has given anti-Semitism a new weapon – social media, which instantly inflames the anti-Semitic mob. Pogroms on American campuses, in Amsterdam and Berlin are just the latest examples. Given that statistics show that today’s young people around the world spend 87% of their free time on the Internet, the potential for infecting their brains with anti-Semitism and hatred of Israel is incalculable. Telegram.com now has 950 million users, while TikTok has 1.04 billion! At the same time, TikTok has an anti-Semitic policy, and all the anti-Israeli actions mentioned above were organised via Telegram.

I don’t think I need to explain to you how urgent and literally vital it is for Israel to open a New front – an information front. A year ago, I published several articles on this subject in the American and Israeli media (Open the second front | Israel National News; Эдуард Тополь | ОТКРЫТЬ ВТОРОЙ ФРОНТИнтернетгазета «КОНТИНЕНТ»: Эдуард Тополь| Агентство информационного влияния (kontinentusa.com) и т. д.).

But at that time there were no professional journalists among the wives of influential ministers, and now I congratulate you on your husband’s appointment as Foreign Minister, and I congratulate myself on the fact that you, his wife, can be spoken to as a colleague.

So, on 6 November this year, the press reported: “The Foreign Ministry, headed by Minister Gideon Saar, will receive an additional budget of 545 million shekels for 2025 in order to strengthen Israel’s international image. The budget will be used for outreach abroad, interaction with foreign media, social media outreach, etc. As part of the expanded outreach, the MFA plans to organize large-scale events on US campuses”.

However, given the existential importance of information warfare, Israel should under no circumstances conduct it on behalf of the Foreign Ministry – it would be perceived worldwide as the propaganda department of Israel Government and, as you can imagine, no one would believe its information, quote it in their media and disseminate it. Moreover, Foreign Ministry employees, even senior diplomats, cannot work as journalists who can win a war with CNN, the New York Times, Al Jazeera and a hundred other anti-Israel media. After all, a diplomat’s job is to negotiate quietly behind the scenes, while a journalist’s job is to be all the louder. I hope your parents read you Krylov’s fable when you were a child: “Trouble comes when the cobbler starts baking the cake and the cobbler starts making the boots. Things will not go well”.

For Israel’s image to improve, professional journalists like you must be involved. Therefore, with the money allocated to the Foreign Ministry for this purpose, it is necessary to create Information Influence Agency (like the American government agencies), at least outwardly independent of the Foreign Ministry.

Such an Information Dome is no less important than our Iron Dome. In March 2018, our Ministry of Education reported that there are 60 million people in the world who have ties to Judaism or Israel and have the potential to repatriate. Even if this number is inflated, there is no doubt that millions of people around the world want to know the truth about our country. Since they all have the Internet, it is necessary to create a non-governmental, multi-lingual Internet TV channel, Israel Today, under the wing of the Information Influence Agency, which will give the world honest information about our country, neutralize anti-Israeli propaganda, turn the world’s public attention to Israel (and even help the people of Lebanon to get rid of Hezbollah and Iran to get rid of the Ayatollah regime).

Dear Geula! It is your mission to organize and run such an agency and Internet TV Israel Today, as the only person to whom our current Foreign Minister reports. It is for the sake of this mission that fate has rewarded you with many years of experience as the host of the TV programs ‘The World This Morning’, ‘Good Morning Israel’, ‘Yoman’, ‘The Week’ magazine and the daily program ‘Evening Evening’.

According to Einstein, everything in the world is energy and information. If the IDF gathered all of Israel’s energy for victory, it is you who can achieve the creation of an equivalent Israeli Information Influence Agency. I am confident that this mission is within your capabilities and that your agency will be staffed by young journalists with clique thinking and television experience. Only by combining the two fronts – ground and information – will we win and secure the future of our children and grandchildren.

I wish you every success,

Edward Topol,

Author of the international bestsellers Red Square, Red Gas, Submarine U-137, etc.

14.11.2024, Israel

Эдуард Тополь
Автор статьи Эдуард Тополь Писатель и публицист

Эдуард Тополь – писатель, сценарист, продюсер, кинодраматург, публицист. Его романы переведены на множество иностранных языков.

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